YouTube Lab and Testing Tools

The video discovery experience on a user’s smartphone or tablet starts with a search and ends with watching your content. This is why it’s crucial to make your content discoverable on all devices.

Growviews your videos are showing up in searches with targeted keywords and phrases. A good keyword strategy will help you target the right audience, increase your discoverability, and get more views. Use an SEO tool to find the best keywords for your video or channel, then combine them with YouTube and Google trends to maximize search volume.

In addition to optimizing your video titles and thumbnails, you can also optimize your videos’ descriptions to improve their searchability. A well-written description will increase your video’s relevance and help viewers understand the context of a video or channel.

YouTube Views and Engagement: Strategies to Boost Video Performance

A solid YouTube video description should explain what a viewer will get out of watching your content, including the benefit to them (e.g., will they laugh or learn). Your video description is another chance to show your personality and encourage people to subscribe to your channel.

Real-time video streaming performance is the most effective method to evaluate a network’s readiness for video services. Mobileum’s YouTube test case captures users’ real experience directly on their smartphones or data capable interfaces, identifying the degradation in service perceived by the user and provides KPIs that are standardized across different protocols and codecs. It also uses frame level analysis, which is a flexible way to analyze the quality of on demand and live video, and combines it with the smartphone experience feature that allows users to create a customizable test scenario for any video app.